Ricky Kalmon is a sought-after Stage Hypnotist, Corporate Entertainer and Motivational Speaker, and the originator of the Subconscious Makeover System. Ricky is the star of the popular TV show Seeing Stars, that airs on the TV Guide channel. In each episode, Ricky encounters real people on the streets of Los Angeles and hypnotizes them to become TV personalities. The volunteers actually think they are characters on their favorite shows, "Dr. Phil" giving advice to people and "Paris Hilton" on a shopping spree.